Hi, I’m Ilya, a business-focused product designer and leader with 15+ years of experience working across diverse domains and products of varying scales, stages, and types. I create solutions that bring value to product, business, and users – from hands-on design and crafting intuitive user experiences to team leadership and design strategy.

Hi, I’m Ilya, a business-focused product designer and leader with 15+ years of experience working across diverse domains and products of varying scales, stages, and types. I create solutions that bring value to product, business, and users – from hands-on design and crafting intuitive user experiences to team leadership and design strategy.

snippets

snippets

Design snapshots and other samples
Design snapshots and other samples
east bank
mobile bank app
Property scout
real estate due diligence platform
invezta
investment app
my property
b2b service for rental owners
Park pow
b2b parking management software
sI 24
INSURANCE COMPANY LANDING PAGE
NS dating
dating mobile app
vatan online
handyman booking service
wallet control
personal finance control app
east bank
mobile bank app
Property scout
real estate due diligence platform
invezta
investment app
my property
b2b service for rental owners
Park pow
b2b parking management software
sI 24
INSURANCE COMPANY LANDING PAGE
NS dating
dating mobile app
vatan online
handyman booking service
wallet control
personal finance control app

bold result,

bold result,
kind words

kind words

  • Boris Maleev

    |

    Co-founder, PUNCH

    "This guy is a true wizard when it comes to UX effectiveness. His creative vision and talent in creating a flawless user experience is simply amazing. He really knows how to ensure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most important parts of the team."

  • Ches Rafferty

    |

    CEO, Scantek

    "Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”

  • Yaroslav Polishchuk

    |

    CEO, Digital Ecosystems

    "Ilya has taken on significant professional and personal challenges, achieving great success as a specialist and leader. He is thoughtful, attentive, calm, and friendly, even under the most stressful circumstances. He takes the time to consider all the facts, not just partial data, to ensure the design team produces high-quality results."

  • Aengus Ryan

    |

    Pixelo

    ”Excellent work & very quick delivery. Ilya is certainly very talented

and I would have no hesitation in hiring again or recommending to others.”

  • Gail Kraker

    |

    St. Augustine Lions

    "Ilya is a talented and wonderful person to work with. I have hired him for abouthalf a dozen projects and plan to hire him for more. I don’t think there’s anything he can’t do. He works magic with his projects and I’m always impressed at how stunning they are. 

I consider myself to be extremely fortunate to have come across Ilya."

  • Aedan McGarry

    |

    BYP Media

    ”Great to work with. Beautiful design and followed to our brief perfectly. Multiple rounds of feedback and additions that came to a beautifully packaged app design in the end. Extremely happy with the work.”

  • Saleem Jumabhoy

    |

    CONI Pte Ltd

    ”Great experience working with Ilya. He was able to take on the project, work super fast and provide numerous concepts. Added to that is his ability to come up with new ideas, especially on something that can be very subjective. Definitely recommend Ilya.”

  • Boris Maleev

    |

    Co-founder, PUNCH

    "This guy is a true wizard when it comes to UX effectiveness. His creative vision and talent in creating a flawless user experience is simply amazing. He really knows how to ensure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most important parts of the team."

  • Ches Rafferty

    |

    CEO, Scantek

    "Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”

  • Yaroslav Polishchuk

    |

    CEO, Digital Ecosystems

    "Ilya has taken on significant professional and personal challenges, achieving great success as a specialist and leader. He is thoughtful, attentive, calm, and friendly, even under the most stressful circumstances. He takes the time to consider all the facts, not just partial data, to ensure the design team produces high-quality results."

  • Aengus Ryan

    |

    Pixelo

    ”Excellent work & very quick delivery. Ilya is certainly very talented

and I would have no hesitation in hiring again or recommending to others.”

  • Gail Kraker

    |

    St. Augustine Lions

    "Ilya is a talented and wonderful person to work with. I have hired him for abouthalf a dozen projects and plan to hire him for more. I don’t think there’s anything he can’t do. He works magic with his projects and I’m always impressed at how stunning they are. 

I consider myself to be extremely fortunate to have come across Ilya."

  • Aedan McGarry

    |

    BYP Media

    ”Great to work with. Beautiful design and followed to our brief perfectly. Multiple rounds of feedback and additions that came to a beautifully packaged app design in the end. Extremely happy with the work.”

  • Saleem Jumabhoy

    |

    CONI Pte Ltd

    ”Great experience working with Ilya. He was able to take on the project, work super fast and provide numerous concepts. Added to that is his ability to come up with new ideas, especially on something that can be very subjective. Definitely recommend Ilya.”
design leadership
team leadership
Team Strategy
strategy
Growth

Leadership

Leadership

designops

designops

processes
efficiency
optimisation

experience

experience

Download CV
Download CV

I'm a business-focused product designer and leader with 15+ years of experience working across diverse domains and products of varying scales, stages, and types, from entertainment B2C apps to the most sophisticated B2B fintech crypto tools. I create solutions that bring value to product, business, and users – from hands-on design and crafting intuitive user experiences to team leadership and design strategy.

I'm a business-focused product designer and leader with 15+ years of experience working across diverse domains and products of varying scales, stages, and types, from entertainment B2C apps to the most sophisticated B2B fintech crypto tools. I create solutions that bring value to product, business, and users – from hands-on design and crafting intuitive user experiences to team leadership and design strategy.

Founding Designer

|

Whitelist Capital

Jul 2023 - Sep 2025

■

2 yrs 3 mos

Founding Designer

|

Whitelist Capital

Jul 2023 - Sep 2025

■

2 yrs 3 mos

Founded and leaded product design in web3 domain, a crypto fintech platform and trading terminal for scalper crypto trading. The product has extreme complexity and the most challenging UX tasks I've ever faced. Scalping is a specific trading strategy with very short timeframes, huge numbers and literally milliseconds that matters.

Founded and leaded product design in web3 domain, a crypto fintech platform and trading terminal for scalper crypto trading. The product has extreme complexity and the most challenging UX tasks I've ever faced. Scalping is a specific trading strategy with very short timeframes, huge numbers and literally milliseconds that matters.

■ Built a flexible and scalable design system based on variables and tokens
■ Designed flagship features with up to 5x fewer clicks compared to competitors
■ Created industry-leading solutions for complex functions with up to zero clicks required
■ Reduced front-end dev cost by 30% through upgrading processes, approach and tools
■ Reduced product hardware load up to 20% with design changes and design optimisation
■ Founded and implemented cross-platform and cross-product design systems. 
■ Embedded research and design vision into strategic planning
■ Set several new UX standards in scalping trading domain

■ Built a flexible and scalable design system based on variables and tokens
■ Designed flagship features with up to 5x fewer clicks compared to competitors
■ Created industry-leading solutions for complex functions with up to zero clicks required
■ Reduced front-end dev cost by 30% through upgrading processes, approach and tools
■ Reduced product hardware load up to 20% with design changes and design optimisation
■ Founded and implemented cross-platform and cross-product design systems. 
■ Embedded research and design vision into strategic planning
■ Set several new UX standards in scalping trading domain

Head of Product Design

|

Epharmacy

Sep 2022 - Sep 2023

■

1 yr 1 mo

Head of Product Design

|

Epharmacy

Sep 2022 - Sep 2023

■

1 yr 1 mo

Headed up Design Team of 10+ UX designers and product design direction in a large pharmacy e-com. The products were varied and covered all business needs, including the web and mobile client sides, the back office, the administration portal, the partner service, and the logistics portal.

Headed up Design Team of 10+ UX designers and product design direction in a large pharmacy e-com. The products were varied and covered all business needs, including the web and mobile client sides, the back office, the administration portal, the partner service, and the logistics portal.

■ Built a detailed design department roadmap with measurable goals and detailed steps
■ Created maturity matrix of the design department
■ Reworked the competency matrix to align skills with product and business needs.
■ Reconfigured the design team, set up the processes, thus lowered design cost by ~30%
■ Implemented system design approach and founded a modular, scalable design system
■ Created multiple design guidelines, design approaches and design-related processes

■ Built a detailed design department roadmap with measurable goals and detailed steps
■ Created maturity matrix of the design department
■ Reworked the competency matrix to align skills with product and business needs.
■ Reconfigured the design team, set up the processes, thus lowered design cost by ~30%
■ Implemented system design approach and founded a modular, scalable design system
■ Created multiple design guidelines, design approaches and design-related processes

[Project Work]

Product Design Lead

|

PUNCH

Apr 2023 - Dec 2023

■

8 mos

Product Design Lead

|

PUNCH

Apr 2023 - Dec 2023

■

8 mos

[Project Work]

The role was to develop UX design strategy, consult the team in UX and UI aspects, bring best UX practices, solve the most complex UX cases, and build intuitive design solutions in PUNCH, a startup focused on music social network, where artists were creating and publishing short music clips. Like Tik-Tok, but for semi-pro artists.

The role was to develop UX design strategy, consult the team in UX and UI aspects, bring best UX practices, solve the most complex UX cases, and build intuitive design solutions in PUNCH, a startup focused on music social network, where artists were creating and publishing short music clips. Like Tik-Tok, but for semi-pro artists.

■ Simplified existing features UX, reduced number of clicks up to 2x less
■ Built new flagship features. Indirect, but measurable product metrics increase
■ Implemented “simplicity first” UX design approach
■ Improved processes, reduced design-to-development friction, thereby lowering development cost

■ Simplified existing features UX, reduced number of clicks up to 2x less
■ Built new flagship features. Indirect, but measurable product metrics increase
■ Implemented “simplicity first” UX design approach
■ Improved processes, reduced design-to-development friction, thereby lowering development cost

Head of Design

|

Tango Live

Jun 2020 - Oct 2022

■

2 yrs 1 mo

Head of Design

|

Tango Live

Jun 2020 - Oct 2022

■

2 yrs 1 mo

Tango Live is one of the leading live streaming platforms with over 400 million users. Starting with a team of only 3 designers, I built a top design team of 15+ highly skilled designers in 4 countries. In addition to leadership, I got my hands on the most complex UX/UI features, design system, and branding, which led to product and business metrics growth.

Tango Live is one of the leading live streaming platforms with over 400 million users. Starting with a team of only 3 designers, I built a top design team of 15+ highly skilled designers in 4 countries. In addition to leadership, I got my hands on the most complex UX/UI features, design system, and branding, which led to product and business metrics growth.

■ Built from scratch a senior team of 15+ top-notch designers
■ Full redesign of the mobile app, that led to design-related metrics growth
■ Designed intuitive and simple UX for 10+ features, improved app usage and metrics
■ Designed and implemented numerous zero click UX solution
■ Rebuild motion design team and got significant design quality increase
■ One of the flagship features made 10x feature revenue increase with only design changes
■ Modular and scalable design system built: 1000+ components and multiple guidelines
■ Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%

■ Built from scratch a senior team of 15+ top-notch designers
■ Full redesign of the mobile app, that led to design-related metrics growth
■ Designed intuitive and simple UX for 10+ features, improved app usage and metrics
■ Designed and implemented numerous zero click UX solution
■ Rebuild motion design team and got significant design quality increase
■ One of the flagship features made 10x feature revenue increase with only design changes
■ Modular and scalable design system built: 1000+ components and multiple guidelines
■ Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%

■ Built from scratch a senior team of 15+ top-notch designers
■ Full redesign of the mobile app, that led to design-related metrics growth
■ Designed intuitive and simple UX for 10+ features, improved app usage and metrics
■ Designed and implemented numerous zero click UX solution
■ Rebuilt the motion design team, achieving a significant increase in design quality
■ One of the flagship features made 10x feature revenue increase with only design changes
■ Modular and scalable design system built: 1000+ components and multiple guidelines
■ Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%

[Project Work]

Senior IC Product Designer

|

Scantek

May 2019 - Jun 2020

■

1 yr 1 mo

Senior IC Product Designer

|

Scantek

May 2019 - Jun 2020

■

1 yr 1 mo

[Project Work]

Scantek is an Australian real-time ID verification B2B service. I was responsible for UX/UI design for mobile app, client and broker sides, web desktop admin dashboards and analytics portal. In a row with product design, I worked on most of the other designs: flows, diagrams, schemes, graphic design, etc. The challenge was to wrap complex processes into a simple user flow and make UX easy-as-possible. 

Scantek is an Australian real-time ID verification B2B service. I was responsible for UX/UI design for mobile app, client and broker sides, web desktop admin dashboards and analytics portal. In a row with product design, I worked on most of the other designs: flows, diagrams, schemes, graphic design, etc. The challenge was to wrap complex processes into a simple user flow and make UX easy-as-possible. 

■ Client and Broker mobile app designs crafted
■ A simple, minimum-steps ID verification flow was created for mobile
■ Admin dashboard was created to manage all the validation data, B2B admin portal
■ Numerous flows and schemes of verification process created and then simplified
■ Brand identity designs and supportive materials designed

■ Client and Broker mobile app designs crafted
■ A simple, minimum-steps ID verification flow was created for mobile
■ Admin dashboard was created to manage all the validation data, B2B admin portal
■ Numerous flows and schemes of verification process created and then simplified
■ Brand identity designs and supportive materials designed

Head of Design

|

Digital Ecosystems

Mar 2013 - Mar 2020

■

7 yrs

Head of Design

|

Digital Ecosystems

Mar 2013 - Mar 2020

■

7 yrs

Started as a team leader of 5 designers in 2013, I become the head of a department of 50+ designers. The company had a full cycle of apps production and publishing in most of the categories: business, tools, entertainment, education, games, etc.

Started as a team leader of 5 designers in 2013, I become the head of a department of 50+ designers. The company had a full cycle of apps production and publishing in most of the categories: business, tools, entertainment, education, games, etc.

■ Founded, built and managed a team of 50 designers
■ 10+ flagship apps, in total 100+ million installs on App Store and Google Play
■ 5+ Featured by Apple apps on Appstore
■ Top ranked apps in categories, App Store and Google Play (tiers 2 and 3)
■ Built from scratch and managed a large team of over 50 designers
■ Set up efficient design processes and tools to manage 100+ design tickets per day
■ Designed 20+ apps, supervised design of dozens of apps
■ Built efficient and scalable cross-product and cross-platform design system

■ Founded, built and managed a team of 50 designers
■ 10+ flagship apps, in total 100+ million installs on App Store and Google Play
■ 5+ Featured by Apple apps on Appstore
■ Top ranked apps in categories, App Store and Google Play (tiers 2 and 3)
■ Built from scratch and managed a large team of over 50 designers
■ Set up efficient design processes and tools to manage 100+ design tickets per day
■ Designed 20+ apps, supervised design of dozens of apps
■ Built efficient and scalable cross-product and cross-platform design system

Lead Designer

|

Litvice

Jan 2012 - Mar 2013

■

1 yr 3 mos

Lead Designer

|

Litvice

Jan 2012 - Mar 2013

■

1 yr 3 mos

Leaded design in RPG mobile and web game project, both UX/UI and art design. The main challenge was an unpredictable user behaviour due to device specifics has taught me to believe in data only. This was my first role as a leader. I was responsible for reviewing and tech interviews of candidates, and then mentoring of two new designers.

Leaded design in RPG mobile and web game project, both UX/UI and art design. The main challenge was an unpredictable user behaviour due to device specifics has taught me to believe in data only. This was my first role as a leader. I was responsible for reviewing and tech interviews of candidates, and then mentoring of two new designers.

■ Designed the most part of UX/UI and graphic design.
■ Significantly improved webpage performance with design approach of image assets
■ Created a .png automatic assets generator which output 4000 combinations per one set

■ Designed the most part of UX/UI and graphic design.
■ Significantly improved webpage performance with design approach of image assets
■ Created a .png automatic assets generator which output 4000 combinations per one set

UX/UI Designer

|

Elance

Jan 2011 - Dec 2012

■

2 yrs

UX/UI Designer

|

Elance

Jan 2011 - Dec 2012

■

2 yrs

UX/UI and Web Design at Elance platform. I've provided design services in a wide range of disciplines: Web and UX/UI design, branding and identity, graphic design, presentations, infographics, etc.

UX/UI and Web Design at Elance platform. I've provided design services in a wide range of disciplines: Web and UX/UI design, branding and identity, graphic design, presentations, infographics, etc.

Web Designer

|

Academ Media

Nov 2008 - Mar 2011

■

2 yrs 5 mos

Web Designer

|

Academ Media

Nov 2008 - Mar 2011

■

2 yrs 5 mos

Work in an web agency. I worked on web design, graphic design, games, branding and identity, animations, graphic design, etc.

Work in an web agency. I worked on web design, graphic design, games, branding and identity, animations, graphic design, etc.